The sound of silence – 25%

If you thought that persuasion was geared to words only – think again! But please avoid the well-debunked Professor Mehrabian formula (and refuted by him himself). See previous blog.

I have done a couple of posts about silence and its role in persuasive communication. Pauses matter. I can quote Mozart [“The music is not in the notes, but in the silence between”], and Churchill’s speeches as visualised by Paul de Monchaux in his sculpture Song [“the spaces around words can amplify their meaning”]

The above photo is taken from a workshop run by Amanda MacAuley and me about Compelling Data Storytelling. The whiteboard background is how I proved that 25% of any presentation should be silence.

Food for thought? Space for thought!

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