I run a company which as a core provides coaching and training
in the field of communications especially the spoken word – the world of
presentations and conversational interaction and at the heart of everything we
do in business.
The techniques and frameworks we use are well-researched – not
just the whim of the trainer. Technology evangelists would have us believe that
presentations should be state of the art in terms of multi-sensory
sophistication. But of course, much of this is counter to what we know about
human beings from neuroscience – and indeed our own experience.
So, we are continually searching for the real art and science of
communication, while at the same time defeating some of the notions and
assumptions that are pressed upon us. As my friend and colleague Willie Macnair
of The Rhetorical Company often says – “Just because the majority of people do
it, that doesn’t make it right”.